Questions?


For questions about registration and general campaign and event information, reach out to Kenney Miller at the Health Equity Alliance by calling (207) 990-3626 ext. 213 or emailing kenney@mainehealthequity.org.




Getting Started


Register for the Cause: If you haven’t registered as a consitutent of HEAL yet, click here to go to the registration page. With single sign-on you can set up your account using your facebook, or google account. Once you confirm your information you will be taken your account homepage. For assistance registering and setting up an account, contact Kenney Miller at .
kenney@mainehealthequity.org. For People Using Paper Forms: See #3. Keeping Track of Your Donations" below for more instructions on using the pledge sheets! Creating an Online Campaign Page:

  1. After you register your account you will be redirected to your account homepage. In the drop down menu below your name select " Raise money with friends"
  2. Select the “ 2019 Keep Calm Campaign” at the bottom of the drop-down menu and click the button.
  3. On the fundraising page, you can create a personal page title and upload a photo for your account!
  4. Set a fundraising goal! Your goal can be as low as $50 or as high as $1,000! The sky is the limit.
  5. Share a little about yourself and your reasons for participating in the Keep Calm and Carry Naloxone fundraising campaign!
  6. Save your page by clicking “ save” and view your page by selecting the “ view my fundraising page” tab on the top-right of the screen.
Manage Your Fundraising Page: You can manage your fundraising page from your campaign management page. To navigate back to your campaign management page click here.
  1. Bookmark the page so that you can navigate back to it easily.
  2. Next select 'Raise money with friends' from the drop-down menu.
  3. The next page will list all of the campaigns you have ever run with HEAL. Select ' 2019 Keep Calm Campaign'
Part of a Team? To set your team, click the " team" tab below the charts illustrating your fundraising progress. Next to the question " are you part of a team?" select " I’d like to join a team" and then find your team’s name in the drop-down menu to the right. For further instructions on setting up a team, look in " fundraising."




Fundraising


​Who Should I Ask? We suggest asking anyone you can! Asking may be as simple as sharing your page with them, or as personal as meeting with them one-on-one to explain the campaign and request their support. Personal Fundraising/Donation Requests: The more personal your message is, the better the success rate will be! Sending personalized emails, making telephone calls, or meeting one-on-one with your friends and community members is an effective way to fundraise for naloxone! Asking for Donations:

  • Speak from the heart: Don’t be afraid to be vulnerable if you feel up to it. Share what this initiative means to you and why you’re so dedicated to it. The more you can convey why this is so important to you, the more likely others are to donate.
  • Practice your pitch: Try to convey how important the issue and the campaign are in terms your audience can understand. Make sure you’ve communicated a concrete "ask" by explicitly asking for their support.
  • Some people find it effective to ask for a contribution of $15 or more, but all contributions, big or small, make a difference! Consider asking for small gifts – around $5 – or simply spare change!
  • Show your gratitude: Be sure to thank people you've talked to for their time and definitely be sure to thank anyone who has contributed to your fundraising campaign!
Sample Email: “Dear (insert name here), How are you? I haven’t seen you since ____, but I hope you’re doing well! As part of the Keep Calm and Carry Naloxone Campaign, I am raising money to provide harm reduction services and advance meaningful drug policy reforms. Instead of ‘tough love’ harm reduction services support people through their journey, helping them to stay healthy and alive. This includes distribution naloxone, and sterile injection equipment to reduce overdose deaths. Naloxone is a safe, effective and non-addictive medication that could save someone’s life during an opiate overdose, like a heroin overdose. Last year, a Mainer died from an opiate overdose each day. Tell your story here. Why is this cause important to you? It would mean a lot to me if you could help me support this life-saving campaign. Any donations, small or large, make a huge difference for our community. To donate to my campaign page go to: (insert URL here). If you would like to start your own Fundraising Page like I did, click here! Thank you for your consideration, (insert name here), and I hope to see you soon! Sincerely, Your name here” Sample Script: “Hi (insert name here), Thanks for carving out some time for me. I just wanted to touch base about a campaign that I recently became involved in.

On average, we lose one Mainer a day to a drug overdose. To address this ongoing crisis we need real action.

The Keep Calm and Carry Naloxone Campaign raises money to provide harm reduction services and advance meaningful drug policy reforms. Instead of ‘tough love’ harm reduction services support people through their journey, helping them to stay healthy and alive. This includes distribution naloxone, and sterile injection equipment to reduce overdose deaths. Naloxone is a safe, effective and non-addictive medication that could save someone’s life during an opiate overdose, like a heroin overdose.

Tell your story here. Why is this so important to you? It would mean a lot to me if you could help me support this life-saving campaign. Donations, small or large, make a huge difference for our community. Can I put you down for a pledge?" Sharing your Online Fundraising Page:
  1. On your campaign main screen, select the “ share my page” tab
  2. Copy the donation link
  3. Share the link on Facebook, Twitter, by email, or any other social media platform!
Building a Fundraising Team: Starting a team and recruiting others is a great way to increase your impact! For each person that you recruit into your team that raises at least $75, you have helped save another life. Plus, if you recruit at least five people, and each one raises at least $25, you get a free ‘Keep Calm and Carry Naloxone’ t-shirt! To Create a Team Online:
  1. Log in to your campaign page and click the " manage page" link next to the 2017 Keep Calm and Carry Naloxone listing
  2. Click the " team" tab on the right, below the charts illustrating your fundraising progress
  3. Next to the question " are you part of a team?" select " yes, and I’m the team captain"
  4. From here, you can give your team a name, set a team fundraising goal, enter a description of your team, and upload a photo you want to use for your team
  5. When you’re all done, click " save" below everything to save your team's details
  6. Then, recruit friends and family to join your fundraising team!
If your team is using paper forms, there is a space for people to write down their team name on the pledge sheet. Team captains should indicate somewhere on their form that they are the team captain. Please turn in all pledge sheets for your team at the same time so that we can make sure we credit all funds to your team.




Keeping Track of Your Donations


For People Using a Campaign Page: Keeping track of donations is simple! All donations made through your page are automatically deducted from the donor's account and credited to you or your team and the campaign goal. A chart on your page and/or your team page illustrates how much you’ve raised against your goal for the campaign. For People Using Paper Forms: You can download and print a pledge sheet by clicking here, or clicking the button at the top of the page. If you requested a packet be mailed to you, you should receive a toolkit and pledge sheets within the next 2-3 business days. Please make sure you fill out the pledge sheets in their entirety, using clear readable print. Please be sure to fill in all of your information at the top, as well as donor information down below. If you are part of a team, be certain to write your team name into the " team" field. If you are the Captain of a team write " captain" in that box as well. Use the pledge sheets to keep track of who has pledged money, the amount, and if you have received it yet. All pledge sheets and funds logged on pledge sheets are due by Friday, August 31 as part of our observance of International Overdose Awareness Day. Mail Completed Pledge Sheets to: Health Equity Alliance c/o Kenney Miller 304 Hancock Street Suite 3B Bangor, ME 04401




Fundraising Prizes


  • ​Every member that raises $75 or more receives a free Keep Calm and Carry Naloxone coffee mug
  • Every member that raises $125 or more receives a free Keep Calm and Carry Naloxone t-shirt
  • OR, for every 5 people you recruit to the campaign who raise over $25 each, you’ll receive a free Keep Calm and Carry Naloxone t-shirt!




Frequently Asked Questions


What is Harm Reduction?

  • Harm Reduction is a service model that seeks to support and empower people who are actively using drugs to help keep them alive and well throughout their journey. The harm reduction model is pragmatic and non-directive, working with people to improve their lives in ways that they choose.
  • Examples of harm reduction services include syringe exchange programs, naloxone distribution programs, and other services aimed at keeping people alive and well throughout their journey.
  • In spite of the controversy around harm reduction approaches, after years of studying the impacts of harm reduction services researchers have found no evidence that harm reduction approaches increase or enable drug use or crime. A number of studies have found that harm reduction services help connect people to treatment services.
What is Naloxone?
  • Naloxone is a safe, legal, and effective medication to quickly save someone from an opiate overdose
  • Naloxone has been used by hospitals and has been approved by the US Food and Drug Administration (FDA) since 1971
  • Naloxone comes in injection forms and an easy-to-use nasal spray
  • Emergency response teams and the Bangor and Ellsworth Police carry naloxone kits
What is the Health Equity Alliance?
  • The Health Equity Alliance (also known as HEAL) is an agency that provides direct service and advocates on behalf of Maine's LGBTQ+ community, people living with HIV/AIDS, and people who use drugs.
  • HEAL formed in 2013 as a collective from two sister programs: Downeast AIDS Network and the Eastern Maine AIDS Network
  • HEAL envisions a world in which all people are valued, and health disparities, HIV and hepatitis C are non-existent
  • HEAL works to build healthier lives in our communities in Maine
Why is HEAL raising money for Harm Reduction services?
  • HEAL offers respect, care, and support for the lived experiences and decisions of our community members, no matter their history or present reality. We offer support without judgment in a way that prioritizes the people we serve.
  • Because of the controversy surrounding harm reduction there is very little funding opportunities available to support these critical services. Most harm reduction programs are operating on a shoestring budget, which affects the quality of services and prevents them from having the impact they could have.
  • Opioid overdoses are the leading cause of death for people under age 50. In 2018, 354 Mainers lost their lives to opioid overdoses. We believe this is 354 too many.




Raise Funds In Less Than 5 Minutes Per Day


So you've got your account set up and you're wondering... "What's next?" The sections to follow explore fundraising in more depth and try to answer any questions you might have. But chances are you're short on time and want to have the biggest impact in the least amount of time, right? If this describes you, try some of the suggestions below to boost your fundraising in less than 5 minutes per day.

  • Share the link for your campaign on facebook, twitter, or a social media platform of your choice - say a little bit about why you support it.
  • Reshare once or twice a week, mix up the message a bit to keep it fresh.
  • Send a short email to your family and friends, telling them why you support the campaign.
  • Ask a co-worker that youve talked to about this stuff before if they want to give to your campaign.





KEEP CALM AND CARRY NALOXONE FUNDRAISER TOOLKIT

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10 Barker Street 

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